Yie Hua Chee

Led end-to-end UX/UI, branding, and creative strategy development for immersive cultural exhibits and mobile learning platforms, ensuring cohesive user experiences.

Partnered closely with product and technical teams to align creative vision with functional requirements, establishing robust design systems and interaction models across web, VR, and mobile.

Mentored junior creatives, fostering skill development and contributing to a high-performing design team.

Delivered high-impact creative assets and experiences that were prominently featured in national museum showcases, enhancing public engagement and brand visibility.

Directed a global rebrand initiative across digital, motion, and event channels for a mid-market SaaS & e-commerce platform, ensuring cohesive brand identity.

Built scalable design systems and templates using Figma and HubSpot, significantly accelerating campaign delivery and improving brand consistency.

Produced compelling motion, 3D, and product mockups to simplify complex SaaS/AI concepts for diverse audiences.

Integrated AI design tools, including Claude, Flow, Gemini, and MidJourney, into the design workflow, boosting speed and maintaining high-quality output.

Partnered strategically with marketing, product, and leadership teams to drive demand generation, successful product launches, and sales enablement.

Delivered comprehensive UX/UI, branding, virtual cinematography, and art direction for multiple high-profile projects.

Contributed to the development of unreleased explorative VR games, securing funding from the Canadian Media Fund.

Collaborated with clients such as Shib the METAVERSE, Low Tide Properties, and Time & Works Inc., ensuring creative excellence and client satisfaction.

Led cross-functional creative teams, driving narrative cohesion, UX clarity, and real-time cinematic quality across VR and metaverse experiences.

Developed innovative design workflows by integrating Unreal Engine, volumetric capture, and user research, balancing artistic vision with platform constraints.

Directed creative production for complex music video and digital twin projects, overseeing successful deployment from initial concept.

Collaborated with a volumetric capture team to develop concept art, UI/UX, motion graphics, and 3D assets for immersive media projects.

Created robust design systems and visual assets that consistently aligned with production goals and met aggressive project timelines.

Maintained and updated accessible design systems and brand visuals for SaaS and B2B platforms, ensuring compliance with accessibility standards.

Enhanced and updated existing design and accessibility systems, improving overall user experience and brand consistency.

Created compelling visuals for brand and social media campaigns, supporting marketing objectives and increasing engagement.

Directed creative campaigns for high-profile clients, including WONDA Coffee and Pizza Hut, overseeing projects from ideation through execution.

Managed visual identity across diverse media channels, ensuring brand consistency and maximum impact.

Collaborated effectively with cross-functional teams to deliver integrated campaigns that met strategic objectives.

Contributed to successful campaigns for a portfolio of major clients, including Suntory, Honda, BONIA, and Duopharma.

Led the development and design of MyTheo's creative strategy, corporate identity, mobile application, website, promotional videos, and social media content.

Supervised and designed high-quality visuals from ideation to final polishing for critical pitches and campaigns.

Contributed to successful campaigns for major clients such as Nespresso, Toyota, Air Asia, AmBank, Maybank, and U Mobile.